Bowater Doors joins the Birtley Group family of brands
On 7th December 2015 the board of Birtley Group was delighted to announce that the successful acquisition of Bowater Doors from Veka Group was complete.
Group Managing Director Graeme Miller commented, ‘As many in the industry will be aware it’s our intention to relocate all Bowater product manufacturing to our well-established and successful door facility in the North East. This move will begin immediately and has been carefully planned to minimise disruption to our customers and suppliers.’
The relocation of production will be on-going throughout the Christmas period. This will allow manufacturing and delivery of Bowater brand products to re-start during January 2016.
Another way that Birtley Group intends to maintain continuity for existing Bowater customers is to retain the brand’s commercial function including customer service, technical support and other key functions in the Midlands where Bowater is historically based. Birtley’s existing doors business will run as a separate entity from its existing North East office.
For the future, the strategy will be to position the Birtley Doors and Bowater Doors brands side-by-side within the group’s portfolio. Birtley will continue to serve its loyal trade base, while Bowater will exercise its proven strengths in the national direct-to-consumer and social housing sectors.
Graeme Miller concluded, ‘The acquisition of Bowater Doors by Birtley Group is a very significant event not just in itself, but also as a symbol of the vigour of our business and our vision for the future to become a nationally acclaimed leader across all the sectors we operate in.’